Ecodriving Competitions by Truck Manufacturers and Associations

Competition among truck drivers to improve performance is used as a social marketing tool by associations and some truck manufacturers. Participants benefit from being part of a larger community of drivers and also gain perspective on their own performance relative to their peers. For truck manufacturers, competitions are a tool to market their products. Some examples include:

UICR Professional Drivers World Championship

Organisation: Union Internationale des Chauffeurs Routiers (UICR)
Year: 2020
Language: English
Link to Webpage

Scania Fuel Masters

Organisation: Scania
Year: 2015
Language: English
Link to Webpage

Volvo Trucks Drivers’ Fuel Challenge

Organisation: Volvo Trucks
Year: 2018
Language: English
Link to Webpage

Renault Optifuel Challenge

Organisation: Renault Trucks
Year: 2019
Language: English
Link to Webpage